Thursday 25 October 2012



Increase Tax on Tobacco




         Everything that you earn and almost everything you buy is taxed. Tax is the division of the burden of a tax between buyers and sellers. Malaysian government wants to increase the tax on cigarettes because simply, they want to reduce smokers in Malaysian.
Figure 1

           Figure 1 shows the demand curve for tobacco companies before tax is inelastic. The price that consumers pay initially per pax is P. P also represents the price that the producers receive. The price per pack that consumers pay is the revenue per pack that producers receive. Smoking is a habit that is hard to kick. Hence, demand for cigarettes is highly inelastic. If there is a large price changes, it will only result small changes in the quantity demanded. Only large price increases will shrink demand curve because the demand is inelastic to price changes. Inelasticity and the burden of tax go hand in hand. The burden of a new tax falls very largely on the consumers with most of the revenue coming out of consumer surplus.




Figure 2

            In figure 2 shows the graph for tax on buyers. A tax on buyers shifts the demand curve from D to D-tax on buyers. The equilibrium quantity decreased from Q1 to Q2, the price paid by buyers increases from P1 to P3. the price received by sellers falls on P2. The tax raises the price paid by buyers by less than the tax lowers the price received by sellers  so buyers and sellers share the burden of tax. Essentially the effect of the payments is to increase fixed costs for the tobacco producers. In conclusion, prices are raised and consumption falls.



When a tax is increased, its burden falls on those consumers or producers who cannot move to a substitute product to avoid the tax. Consumers will still buy cigarettes even if the price is increasing because there is no substitution for cigarettes. For producers, the resources used in producing the product cannot easily be deployed in the production of something else. The availability of substitutes determines the steepness of the demand curves of consumers or the supply curves for producers. 




Figure 3

Figure 3 illustrates in this market for cigarettes, demand is perfectly inelastic because there is no substitution for cigarettes in Malaysia, the change in surplus resulting from the settlement  Most of the tax comes out of consumer surplus. The producers lose much less surplus. Consumers are willing to pay for the price of cigarettes per pax even if its increases. Cigarettes is an inelastic demand because smokers will still buy cigarettes even if the price goes up. They could buy less if the price is up. Even if the price of cigarettes increases, the demand is not significantly impacted. It is difficult to reduce the consumption of cigarettes without making a big changes. Dead weight loss is the sum of the consumer surplus and the producer surplus that is not transferred. It is simply destroyed by the tax. This is a general principle  Taxes on goods for which demand is inelastic destroy less consumer surplus. The total loss of surplus to society will be less than the dead weight loss if the government invest the tax proceeds in projects that have positive net present value.

The price of cigarettes per pax from 2010 to 2012 is increasing. From RM6.40 to RM 10.00 per pax, but at the end of the day, people are still buying cigarettes even if the price is increasing. It is true that Malaysia sells cigarettes at a low price.  In other countries, they sell one pax of cigarettes for almost RM 40. In my opinion, if the government wants to increase the price of cigarettes per pax from RM 10 to RM 20, then they should increase it. Even though people will still buy it, they will eventually buy it lesser. Maybe they will buy it at least twice a week because the price is too expensive. They will have second thoughts to buy it.







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